The hottest new power couple? Rent The Runway and L’Oreal Paris partner up for a collaboration.
The goal is to reach over 1.1 million female students with a large-scale marketing program, which will launch on over 200 college campuses this fall. The on-campus brand ambassadors with create events with the help of Rent the Runway and L’Oréal where students can pick out dresses, hair color and various cosmetics for a complete look.
Rent the Runway’s collegiate brand ambassadors will promote both companies through social media and interactive events. Females in college are a natural fit for Rent the Runway because they are always longing for something new to wear to their frequent social events.
College females are drawn to novelty in fashion and beauty more than ever before due to social media, and I myself can relate to this. I am constantly my checking social media and keeping tabs on who wore what, as if it was In Touch Weekly Magazine and I am gawking at celebrities. “My best friend wore what to the Justin Timberlake Concert? Wow, she looked amazing. I need to buy a dress like that”, are some of my daily thoughts when checking my social media. I know I am certainly not alone on this.
A one stop shop for a runway worthy outfit, heavenly hair, and make up for perfection. Sounds like a partnership set for success, so take part in this retail relationship. Be the coolest girl at the party by dressing to impress. Why look good, when you can steal the show?
Rent The Runway & L’Oreal Paris Making Dreams Come True at Campuses Near You.